Silly Nice Bicycle Pedals
White Industries Pedals
These are the most beautiful city pedals we have collectively ever seen. The pictures begin the story, but seeing them in person makes the difference.

More Pictures
Style and longevity
The machining makes you feel as though these are plastic, but the CNC marks let you know it is all aluminum. The bearings are sealed. The look is truly stunning. And we can only guess that the ride has to be smooth. Buy them once, regret it never.
They are available in Black and Silver. They don’t come with cages or straps, but we do offer a guarantee that your friends will be jealous, even if they are questioning your mental health.


Other than the fact that they are machined (which always looks/feels cool) I don’t get the appeal. I think I’m missing something…they don’t look particularly light…the brass nut looks kind of afterthought-ish too.
They are much prettier in person.
There seems to be a cult of White Industries fans like there are Phil Wood or Chris King fans. People are willing to shell out huge dollars for Chris King Salt and Pepper shakers (which I want), so why not shell out a bunch for the nicest city/town/track pedals ever made.
true true. I can understand the brand fetish aspect. In fact…I have a “thing” for white industries myself…i’d LOVE a set of m16 hubs…we’ll see. cheers!